RBFCU Member Rewards Surpass $10 Million in Cash Back
LIVE OAK, Texas (Feb. 11, 2016) — The idea was simple: reward member loyalty by helping them earn while they shop. A once-simple idea has turned into one of the most highly anticipated events as members of one local credit union watch their earnings add up to cash in big. Randolph-Brooks Federal Credit Union rewarded its members with more than $10 million in cash back based on Freedom Check Card usage in 2015. Rewards were earned by members a dime at a time, receiving 10 cents cash back on every purchase made with their debit cards.
The rewards were provided to members to kick off the credit union's third annual Random Acts of Kindness Week beginning February 15, during which RBFCU will provide donations, gifts and support to schools, charitable organizations, and neighbors and partners throughout the communities they serve.
“We know the importance of giving back to our members and communities,” said Mary O'Rourke, executive vice president and chief of staff for RBFCU.“It keeps with the theme to give these rewards before Random Acts of Kindness Week, but with programs like our cash back debit card, we strive to provide our members with the products, services and convenience, so they can save time, save money and earn money all yearlong.”
The Really Free Checking product has continued to grow in use and popularity. True to its namesake, its model is distinctive and has become harder to find among the financial industry, because no fees or charges are attached to a member's ability to earn cash back. Including this year's distribution, the credit union has given back more than $60 million in debit card cash back since the program's inception in 2007.
About Randolph-Brooks Federal Credit Union
Established in 1952, Randolph-Brooks Federal Credit Union is a full-service financial cooperative whose mission is to improve member's economic well-being and quality of life. With assets exceeding $7.5 billion, RBFCU serves nearly 700,000 members from 55 branch locations throughout Texas.