RBFCU Wins MemberXP 2021 Best of the Best Award
Third year in a row, and additional recognition for Best New Member Experience
LIVE OAK, Texas (April 6, 2021) — MemberXP, a member experience solution of CU Solutions Group, has named Randolph-Brooks Federal Credit Union one of their 2021 Best of the Best award winners.
This is the third year in a row RBFCU has been recognized, and this time it comes with awards in four categories. In addition to Best of the Best, Member XP also awarded RBFCU for Best New Member Experience, Best New Account Experience and Best Transaction Experience based on 2020 performance measures. Last year, RBFCU was recognized with three awards, and with two in 2019.
"Despite the challenges of the past year, our credit union has grown positively in almost every measure," said Ashley Ingle, RBFCU's Senior Vice President-Human Resources/Learning and Development. "The fact that our credit union added another award category from a highly respected program like MemberXP shows our already high levels of member service have become even better.
"MemberXP is a key provider of feedback as our members interact with us. It provides a standard for the incentive plans we establish for our representatives and is essential as those employees continue through the training in our Learning and Development programs."
The prestigious Best of the Best award is granted each calendar year to credit unions that have consistently provided exceptional member service. Only one in five of the highest-performing credit unions utilizing the MemberXP platform are given this honor. The Best of the Best award is independently granted by MemberXP based on specific criteria, including member service and ease of use.
MemberXP is a credit union platform that allows members to provide immediate feedback on the service they receive. Serving credit unions in the United States and Canada, MemberXP uses mystery shops and member surveys to gauge the overall member experience across multiple delivery channels. The platform also tracks specific experiences such as applying for a loan, conducting a transaction — mobile, online or in branch — or opening a new account.
“MemberXP helps uncover what members are thinking and how they feel during every touch point and interaction with their credit union," said Dave Adams, president and CEO of CU Solutions Group (parent company of MemberXP). "The Best of the Best awards recognize credit unions that leverage those insights to create truly remarkable member experiences.”
About Randolph-Brooks Federal Credit Union
Established in 1952, Randolph-Brooks Federal Credit Union is a full-service financial cooperative whose mission is to improve members’ economic well-being and quality of life. With assets exceeding $14 billion, RBFCU serves more than 975,000 members at 61 branch locations throughout Texas.
Salvador Guerrero, Assistant Vice President-Communications