Credit Union News

BRADBERRY, LYONS EMBRACE EXPANDED ROLES WITH RANDOLPH-BROOKS FEDERAL CREDIT UNION MARKETING TEAM

LIVE OAK, Texas – Randolph-Brooks Federal Credit Union recently promoted Blake Lyons and Heather Bradberry to assistant vice president positions.

Bradberry was promoted to assistant vice president of market analysis. She began her career with RBFCU in 1999. After Bradberry earned her bachelor's degree and MBA from Texas State University, she joined the RBFCU marketing team as an analyst. In her new position, her responsibilities include collecting and evaluating member data, developing field of membership expansion requests, analyzing member and credit union growth and supporting campaigns and promotions.

Lyons was promoted to assistant vice president of marketing for RBFCU. Lyons joined the RBFCU team in 2007 and spearheaded the extremely successful "Why?" campaign for San Antonio as well as the Austin "Say Hello to RBFCU" campaign. His new role will allow him to continue the development of strategic marketing campaigns and communications for the credit union.

"We are fortunate to employ strategic, vibrant marketers like Heather and Blake," said Sonya McDonald, vice president of sales and marketing. "Thanks in part to their diligent efforts, RBFCU had its best year to date in 2009, and we look forward to strong, continuing growth in 2010."